The hidden business cost of not maintaining your website

It’s typical to look at what your business is achieving, but not quite so commonplace to look at what you aren’t getting – what you are missing out on.

If you’ve recently launched a new website, you’ll likely have seen good new gains from it – ranking more highly in the search engines, more traffic to the site and more leads/sales. But if you don’t maintain your website, that high performance will degrade overtime.

Imagine you’ve brought a new car and you’ve driven it off the forecourt. It would be unreasonable to expect it to perform to the same standard months, even years, later without servicing it. It’s the same for a website.

Without regular maintenance both from a technical and content perspective, you’ll find your website ranks slightly less well in the search engines, you’ll get slightly less traffic to the site, and consequently slightly fewer leads and sales.

Have you run the numbers of what would be the cost of losing say just one order/client a month? The potential loss over time is great! We’ve visualised it and taken you through the numbers in this short video below.

What does website maintenance involve?

Here are some of the things you should be doing to maintain and grow your website:

  • Monitoring, reporting, and responding to website metrics, e.g., page speeds, ranking changes, visitors to your site, conversion rates. Capturing these issues as early as possible is very cost-effective and provides an opportunity to advance.
  • Website platform and plugin updates – to keep the technology your site runs from at the top of its game
  • Hosting and server management for website uptime – maximising the experience and visibility of your site to prospects
  • Backups and updates of plugins/scripts for security reasons
  • Content updates such as case studies, imagery, articles etc.

How much time do you spend on maintaining your website?

What would your business results look like with just one fewer order per month?

We bet the numbers justify investing in maintaining your website.