SME Tools: eight ways to extend your social reach

A strong online presence can create meaningful opportunities for your business, from boosting profits to enhancing your brand, but successful social media needs an audience to work. We look at how to build a following.

In the UK alone, there are nearly 45m active social media users across platforms such as Facebook, Instagram, LinkedIn and Twitter – and each user spends an average 110 minutes a day checking them. That’s a vast number of potential clients and customers. So how do you ensure they follow your business?

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