Search marketing update for business owners, March 2019

Do you know how Google’s Search algorithm works?

If you do, then you’re in good shape to create content that stands a chance of ranking on their search engine results pages (SERPs).

Google employ independent adjudicators who scour the SERPs to help ensure the content being elevated is the most appropriate. Google have published the guidelines which these adjudicators are told to follow to ensure they’re doing their job correctly.

We published a digest of these guidelines last year.

Last month, Google published a whitepaper in which they explained how they are waging the war against fake news.

In this paper – which is the lead story in SEO you need to know this month – they refer to these guidelines, as part of their strategy is to promote quality content. This serves as a useful reminder for SEO’s and content creators looking to get content ranked in their organic listings.

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