How to make a successful sales call

Does making a sales call feel you with dread? If it does you are not alone. I have helped hundreds of business owners to overcome their fear of making sales calls.

Below are just 4 of the many ways I help them to go from dreading making a sales call to actually getting excited about making them because they feel confident and have seen the benefits they have made to their business.

  1. Get the call off to a good start

In order the get the call off to the best ensure that you introduce yourself and your company.

“Good Morning my name is Gary Morgan from Gary Morgan Coaching”

  1. Reason for the call
    Make sure that you give a compelling reason for your call. The purpose at this stage is to keep the prospect interested.

“I have helped businesses like yours to increase their sales by over 400 percent”

  1. Decision maker contact
    Once you have delivered your introduction and reason for the call it’s vital that you are speaking to the individual who makes the decisions. You don’t want to be wasting time talking to people that can’t make the buying decisions. 

“May I please speak to the person responsible for sales training and coaching?”

  1. Ask for the business

If you have identified the prospects needs and feel that your services can help them, then now would be a good time to ask for the business. As my Mum used to say, “If you don’t ask, you don’t want”

“It seems like my sales training is precisely what you are looking for as a way to help you make more sales and grow your business. Shall we look at some dates to start the training?”

In addition to using the 4 points above, make sure that you use a positive tone of voice that portrays energy and enthusiasm.

If you or your sales team are struggling to make effective sales calls then call me Gary Morgan on  020 8337 5937 or send an email with your telephone number to