Get the free expert business support you need to succeed in 2021 and beyond

Meet Jon Ollerenshaw, owner of Juice Up (HHBA Member)

Prior to setting up my company, I had no experience of working for myself, so reaching out to The Business Hothouse for start-up support was a no-brainer for me. The free workshop programmes they run are really engaging and helpful. My main objective for attending the programme was to get the support that I needed to make my application to the Invest4 Grant Fund.

My company, Juice Up, manufactures and distributes eco-friendly healthy drinks. We sell fresh, raw, cold-pressed juices in glass bottles that we deliver in cooler bags complete with an ice-pack. We subsequently collect and re-use these items because our mission is to create a great product whilst leaving minimal waste. Our customers range from local residents to coffee shops, local companies to schools and we also sell our products at local events and markets and via our website, where you can place and pay for your order.

Before and during the lockdowns, business had been growing so fast that I realized that the only way for me to fulfill all of the orders coming in was to find a way to buy a Commercial Cold Press Juicer. The investment was a heavy one and this is what led me to apply for a cash award from the Invest4 Grant Fund.

With the help of The Business Hothouse’s Invest4 Grant Application workshops and 1-2-1 sessions, I completed the application form and the other required documentation and submitted these to the Invest4 Grant Fund Manager. I was delighted when he responded to say that I had been successful in gaining the funding, which would cover 40% of the cost of my new commercial-grade machine, making it a far more affordable prospect.

The new machine has enabled me to produce better quality juice in higher volumes and because it extracts more juice from the fruit and vegetables than my previous machine did, it has reduced my costs. So I now have a better quality product at a lower cost-per-bottle and less waste; and because I can fulfil so many more orders now, I will soon be at the point where I need to employ someone to help me on a day-to-day basis as well as at the events and festivals that Juice Up will take stalls at this year.

You can find out more about Juice Up via our website is and you can connect with us on our Instagram account @juiceup1974

With the economy predicted to bounce back strongly, this is a good time to get your business idea going or your existing business growing. With the help of cash from our Invest4 Grant Fund plus the free, expert advice and guidance from The Business Hothouse partnership, you can launch or expand your business knowing that on-going expert support is here to help you to succeed.

Understanding money, accessing business finance and applying for business grant funding are key to the launch or growth of any business. Our delivery partner, Get Set For Growth is offering a series of free workshops that provide practical, hands-on support to help you:

To find out more about the Invest4 business grant including whether or not your business or business idea will be eligible:

Book your free place: Introduction to the Invest4 Grant workshop

For support in filling out the Invest4 Grant Application Form as well as help developing any other required documentation such as a business plan:

Book your free place: Grow Your Business with an Invest4 Grant

To ensure that your business is in the financial shape to successfully apply for finance and funding:

Book your free place: Invest4 Fit For Finance boot camp

To develop a good understanding of money, cash-flow and profit & loss:

Book your free place: Invest4 Money Sense boot camp

You can also book a free 1-2-1 session to discuss any aspect of finance and funding, including the Invest4 Grant:

Book your free 1-2-1 Access to Finance session

Get Set For Growth also have a series of Meet the Expert events coming up including a session on Debt Finance. You can see their full range of free events here:

View the full range of Get Set For Growth events