Business Pulse Advisory & Investment Group is an independent business consultancy founded by Nasser Elaheebocus. Bringing fresh perspectives to organisations, holding senior management to account and creating opportunities for growth, Nasser particularly specialises in instigating change in culture and mindset across all board environments – ultimately leading to dramatic improvements in financial bottom line results. Business Pulse offers business plan delivery, sales strategy implementation, capital investment, marketing planning and mentorship for business leaders, helping owners to streamline their business approach.
Nasser believes that taking time out to create and action a strong, detailed strategy is the key path to small business growth, and guides business owners as they recognise the importance of working on – rather than in – their companies. In this context, he helps owners with cash and capital raising through peer-to-peer funders; growing the revenue top line; being tough and ruthless on costs, where necessary; refining and redefining sales and marketing initiatives; identifying business inefficiencies and eradicating them; and preparing final exit plans.
Business Pulse’s past clients have seen huge successes, including one software company in London that began as a start-up and now has a turnover of £4.5million, with 25% gross profits before sale. Elsewhere, he has worked with a marketing company in Chichester to secure significant private and debt funding to launch an exciting new division, and with financial management made the new division self-financing. It is now a limited subsidiary of the parent company – all of which was achieved with Nasser’s support over the course of three years.
The judges commend Business Pulse for developing a clear path to success for clients, and ultimately giving business owners the skills needed to take their companies in the right direction. A key player in business mentorship, the judges were also impressed by Nasser’s commitment to using his skillset for greater causes; not only is he a Business Mentor at the University of Sussex, but he is also a Business Ambassador for the Dame Vera Lynn Children’s Charity, which supports children under five with cerebral palsy. Judge Andrew Walsh said: “Nasser uses his unmatched knowledge to formulate a strategy that pays dividends – both now and in the future.”