Breakfast meeting on 27th June – How and where to invest your marketing budget

HHBA invite you to join us for our breakfast meeting on 27th June at Lindfield Golf Club. Does it feel like you do lots of marketing activity but don’t get much business return from it?

Your marketing choices can feel overwhelming. From websites, paid advertising, emails, networking, direct mail, social, blogs, newsletters, printed brochures, exhibitions and many more. But do you understand what each activity can achieve for you and your business?

Crucially, do you know how these different marketing tactics can work better together to convert a prospect to a lead, a lead to a sale and a sale to a repeat customer who refers and recommends you?

Book Your Ticket Here

In his short presentation, Managing Director of SME-specialist marketing agency, Henry Laker will share a marketing model for SMEs that delivers real business results. This will enable you to better plan your marketing, identify gaps, and what marketing tactics you should (and shouldn’t) be doing!

Following Henry’s guidance, Louise Beasley of Louise Beasley Social will focus in on digital advertising, looking at the relationship between Google Ads and paid social. Have you dabbled in both without getting the results you wanted? Gain a better understanding of how using Google and social ads together can be a powerful tool, helping you to build out your funnel.

Henry Laker, Managing Director and co-founder of Growth by Design, has over 25 years of marketing experience covering print, design and digital marketing. He is known for being entertaining, direct and creative with a huge passion for results-focused marketing. Over the years, Henry has worked with hundreds of businesses, helping them to define their brand, differentiate their value propositions, and present their marketing messages in highly effective formats both on and offline.

Louise Beasley is a digital advertising and social media strategist (and self proclaimed ads data geek), who loves helping businesses succeed with digital ads. Louise worked in event management and charity fundraising before being drawn into the wonderful world of social. She set up her business in 2019 and manages ads for clients across Google, Meta (Facebook and Instagram) and TikTok, as well as providing advice and support with both paid and organic social media strategy.

Your ticket price includes: