5 reasons you should invest in social media training

It’s 2020 and social media is more important for businesses than ever before. 67% of the UK’s population are active on social media and according to Brandwatch they are using 2 or more platforms and spending an average of 110 minutes a day engaging with social media.

It is also a highly cost-effective and measurable way to market your business and whether you are looking to increase brand awareness, generate more leads or drive traffic to your website (probably a mix of all 3, the power of social media can not be ignored).

Unfortunately, social media is often assigned to someone young or active on social media (they’re a digital native, right?) so they must know what to do. 

Sadly, this usually isn’t the case. Running social media effectively for a business is very different from using it to keep in touch with friends and family. And there are many factors to consider if you want to use it to effectively grow your business.

Firstly, you will need to develop a robust strategy which takes into account what your objectives are, how much content you have available and who you need to engage with. You will also need to keep on top of changes to the algorithm and understand how to measure your success and dissect those all-important insights

Read on for 5 reasons you should invest in social media training.

It will save you time

Time is precious and without a robust understanding of your social media objectives and a defined content strategy, you and your employees will spend a significant amount of time researching how to plan content, monitor changes and whether to use Instagram, Twitter, Facebook, Linkedin or all 4. 

Investing in training will remove this headache providing you with strategic and effective ways to do this which will not only save you time but ensure you can grow your business effectively.

It will build your confidence

An understanding of what you want to achieve, combined with a strategic plan and defined goals will give you the tools to measure your success and build your confidence. You will understand which platforms your audience are using, when they are online and what type of content works best for them.  This will give you the confidence to look at your social media in a whole new way.

Your brand deserves it

You have built a business you are proud of so why not show it off? Research shows that  60% of people will check out a small business on social media before purchasing from them. A strong engaging social media presence will ensure you achieve stand out, build a loyal following and create a customer experience that adds value.

It will save you money

Understanding what you are doing and learning to use social media in a strategic and effective way will ensure you know where to focus your efforts and stop you wasting money on ineffective content and untargeted ads. This will enable your business to flourish and help you stand out from your competitors.

To stay updated

Social media is constantly evolving. Algorithms change, rules on best practice change and new time saving tools are introduced all the time. Regular training and investment in your social media will help you to stay ahead of your competitors and benefit yourself and your team.

Why not make 2020 the year you invest in your social media. To find out more about our social media training visit: www.thesussexsocial.co.uk



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